Dublin's Fair City turned into a catwalk for Paul McLoone's Dare To Care challenge, as he swaggered down the streets in a plunging neckline and terrific tiara.
Here he is with fellow Today FM brides:
All to raise money for #DaretoCare and the Irish Cancer Society, he strode through Dublin and attended the launch of a new restaurant in his fancy get up.
So serene...
With his work wife Kate Brennan Harding..
And back to work he went..