They say that fact is stranger than fiction, and on reading about this story yesterday - who are we to disagree!?
Mayo media mogul, Louis Walsh, has taken up a role with some four-legged company, as he is to narrate a movie specifically designed to be watched by dogs.
'Merry Woofmas' will be shown on a new Christmas channel and was made with special audio and visual stimuli to appeal to dogs and improve their moods.
It makes perfect sense really, as Louis improves our moods too, so it's a double-whammy for the canine community.
We got the man with the highest pedigree in showbiz to call into us this morning to tell us all about his latest venture.
Linda Martin gets a mention too (I'm not insinuating anything......)
Listen to the fun in full here:
For more Gift Grub, tune into The Ian Dempsey Breakfast Show every weekday morning from 7am.
