The GAA have come up with some cool marketing concepts over recent years i.e, the Croke Park Skyline Tour and 'The Toughest Trade' TV programme, but their latest stroke of genius is by far our favourite.
AIB teamed up with Sky, and decided to get an outside looking in perspective, and they couldn't have chosen two better people to bring us on an expedition. "Jeff & Kammy's Journey To Croker" is hilarious and highlights the country's addiction to our sport(s) and the player's commitment. "It's a kind of hybrid football with hands".
In their latest offering, the lads hit the road to preview each of the "G-Double-A" All-Ireland semi final games. They take the scenic route to the south, and decide to pay the Blarney Stone a visit. It has an immediate effect, but we think they smooched it a looooooong time ago.
They then get a little bit lost so ask a rare Kerry local for some directions, which ensues in mumblings about rainbows, fairy forts, banshees and pints (not a clue).
The Dublin vs Tyrone match is next on their agenda, but a little Google confusion sees them listening to a Eurovision classic #wevegottheworldtonight
Sky Sports have some breaking transfer news, as the GAA is thinking of opening a window for Aidan O'Shea to play for his fatherland, all it takes is "A bag of O'Neill's balls and 3 snack boxes".
On their return, the boys are freaking out over the unthinkable...what if the replay ends in a replay? Can that happen? Will they have to go over, and over, and over again...?????
Gift Grub bugged their car (shhh) - so listen to it in full here:
For more Gift Grub, tune into The Ian Dempsey Breakfast Show every weekday morning from 7am.