After catching a glimpse of our spanking new brand campaign "Oh it's On" last night, the motto maven himself was on the edge of his seat (a cheap seat we're sure) and couldn't wait to give Ian a call to find out more.
He was actually a tiny bit jealous that he hadn't come-up with the three syllables himself...
Have a listen here:
For more Gift Grub, tune into The Ian Dempsey Breakfast Show every weekday morning from 7am.