Noel Edmonds has launched a motivational phone service for pets. Read it again. And again. And once more. Yep.
To get a free phone call from Noel, pet owners must simply fill in a form on his website and he will ring up and give their animal a pep talk.
The service has proved to be an instant hit, with Noel receiving 2,000 email applications in four hours.
And he plans to expand the project, revealing: 'We have now decided to bring forward our plans to launch the world's first radio station exclusively for animals - Positively Pets - and hope to be on-air by Christmas.
Are we being trolled in a most fantastic way?
Jonathan Rhys Meyers is going to be a daddy, according to today’s Irish Sun. His girlfriend Mara Lane was spotted out and about recently with a baby bump, which started rumours – and it’s now been revealed that she is 28 weeks pregnant. They got engaged in 2014 and there are also rumours that they have secretly tied the knot recently.
Sir Tom Jones is returning to The Voice.
He'll be joined by Jennifer Hudson and Gavin Rossdale (pron Roz-dale) when the show makes its debut on ITV.
Will.i.am – who also has been named tech personality of the year at the T3 magazine awards last night) - and who starred in every series of the programme on the BBC - is staying on as a coach.