This week, The Ian Dempsey Breakfast Show is looking back at the best Gift Grubs of 2021 so far.
In February, Roy Keane joined Instagram and quickly racked up over 1 million followers.
Initially he took to Instagram Stories to share heartwarming advice and inspirational quotes, but soon the sponsored content and 'swipe-up' links became more and more frequent.
In no time, Roy had lost the run of himself completely!
Catch all the fun from this classic Gift Grub by pressing the Play button above.
