Experts are gathering in Dublin today to discuss the impact of airbrushed images on young people - and their self image.
The conference is organised by Bodywhys - the national eating disorder association - which finds that young people are feeling enormous pressure to conform to an ideal standard of beauty.
And it's not just girls who are struggling - a recent study in England found a 68 % increase in the number of men presenting with eating disorders, over the past five years.
Juliette Gash reports;