Diageo is coming under fire for its annual Arthur's Day event.
Musicians and health professionals are complaining that the event - taking place this Thursday - is a plot to lure young people into drinking more.
But Diageo's standing firm behind the event, insisting that punters don't have to drink if they head to the pub.
It's also insisting that Ireland's overall alcohol intake is falling - and that a single day where people are encouraeged to visit the pub won't cause a massive national health problem.
Our political correspondent Gavan Reilly reports.
