Apple has unveiled three new iPhone models at its annual product showcase.
The iPhone 11 and two versions for the Pro have better cameras and a next-generation processor.
Enhanced camera features were pitched as the main selling point for the iPhone 11 Pro and Pro Max, with both models boasting a triple-lens system.
Standard prices will begin at €829, increasing to €1,179 and €1,279 for the 11 Pro and Pro Max.
They'll be available to pre-order from Friday.
The tech giant's also announced an update to its smartwatch, and a new version of the iPad, which includes a 10-point-2 inch Retina display, will go on sale later this month.
It has also confirmed its TV streaming service will launch on November 1st.