Sligo locals have been coming out in droves to promote their county as a tourist destination.
As part of the Sligo - Who Knew campaign - locals and visitors are encouraged to use social media to entice tourists.
And this weekend the Sligo Summer Festival will feature acts including Ryan Sheridan, Mundy and Sharon Shannon in the town.
Damien Devaney is a spokesperson for Team Sligo - and I spoke to him a short time ago;