It's the video that everyone is talking about.
Back-to-school can be an equally joyous or nervy time for kids. The normal worries for kids should include: new uniform, new supplies, and new friendships. But in the U.S. amid growing number of mass shooting incidents, many students also have to think about the potential of an active shooter on campus.
'Sandy Hook Promise', a gun-safety advocacy group founded by parents of the victims of the Sandy Hook shooting, has released a new ad just in time for back-to-school season. The video has gone viral around the world for its gut-wrenching narrative.
The ad begins sweetly enough — a boy stands at his locker, showing off his brand-new backpack; a girl sits in a classroom, showing off her new folders.
From there, the video starts to change in mood.
The message they are trying to get across in the video is that teachers, students and parents need to be vigilant in watching for behaviour that could suggest that someone is a threat to people in a school.
Clinical psychologist Deborah Koricke watched the video and warns that it’s not suitable for all ages, but she appreciates the message.
“Parents need to be reminded, unfortunately, we all do, that this can happen anytime anywhere,” Koricke said.
The video is just one in a series that Sandy Hook Promise releases yearly as kids head back to school.
