It seems Peppa Pig - the cartoon - is turning children off meat.
Dozens of parents in the UK have taken to The Vegan SocietyÂ’s Facebook page claiming they can't get their children to eat meat anymore because they think they are cooking Peppa and her friends.
It wouldn't be the first time what what we see on our screens has resulted in some becoming more food conscious with the lead actor of the film Babe James Cronwell turning vegan after starring in the movie
Susan Keogh has been speaking to Amanda Baker from The Vegan Society.
She says if it takes a cartoon to humanise a pig then so be it: