A litre of cider is cheaper than a litre of milk, according to Alcohol Action Ireland
The charity has carried out its annual price review and found that 1 litre of cider can cost as little as 88 cent, which is cheaper than milk in most places.
A woman in Ireland can reach her alcohol quota of 11 units a week for less than €5, while a man can drink his recommended guideline of 17 standard drinks for €7.50.
Alcohol Action Ireland is calling on the Minister for Health to prioritise the introduction of minimum unit pricing for alcohol.
Spokesperson for AAI Eunan McKinney says lives are at risk: 'People most at risk are young people and the heavy dependent drinkers, the people who are at high risk in relation to their alcohol consumption and if you can make that product a bit more expensive, the chance are they'll reduce their consumption'.
The Department of Health says that it's the Minister's intention to implement minimum unit pricing here as soon as possible.