National Potato Day takes place today - to remind us to choose the national dish.
Irish households spent over 165 million euro on the vegetable last year - with tighter budgets leading to a resurgence of the spud.
Keogh's potato growers are holding an event in Dublin city centre, where Juliette Gash caught up with Katie Lawlor from Keogh's crisps to ask her why celebrate the spud?