Irish people are spending €1.3 billion a year on video streaming subscriptions.
The research carried out by Pure Telecom found that the average adult currently spends €28.26 per month on video streaming subscriptions.
The survey also found 26% of those who pay for streaming subscriptions are sharing their password outside of their household.
28% would be willing to watch ads on their chosen service if it meant they could get the content for free.
It also found 38% have cancelled a video streaming subscription in the last 12 months to cut costs.
The total video streaming spend has increased by more than €330 million since 2021.
Head of Operations at Pure Telecom, Jonathan Long says we're continuing to drift away from more traditional forms of entertainment.
"I think streaming is a big part of many people's lives now, And it's showing there's a big increase in the demand for it.
"The focus is [more] towards a streaming services, and maybe away from conventional TV and other entertainment services."
Irish film director Jim Sheridan, says traditional TV stations need more support in order to survive.
"It's reaching the extinction level.
"First to go [will be] cable TV in the US, then RTE will go, and BBC will go.
"I mean, they won't go so long as they're supported on life support by the Government.
"And probably that needs to happen, just as the Government in Ireland supports Screen Ireland."
