Finally an egg-splanation
A mysterious Instagram account with a picture of an egg has revealed the reason behind it.
The world-record egg, which has 10 million followers and has been liked over 52 million times, appeared in a Super Bowl ad promoting mental health awareness.
The message reads "Recently I've started to crack... the pressure of social media is getting to me", as the egg on the screen breaks apart.
It's followed by the words "If you're struggling, talk to someone".