Burger King has taken a swipe at McDonald's after losing its Big Mac trademark in Europe after a legal battle with Supermac's.
Burger King's Swedish operation revamped its menus to poke fun at McDonald's loss.
Their menu offers meals like 'Burger Big Mac Wished It Was', 'Like a Big Mac But Actually Big' and 'Anything But A Big Mac.'
Earlier this month, Supermac's won its long running case against McDonald's to have the use of the "Big Mac" trademark cancelled throughout Europe.
https://www.youtube.com/watch?v=rSiIv-J0mpo