A Dublin mother who blended Mc Donalds meals for her four year old has been cited as an example of the extent of Ireland's obesity problem.
The child consumed close to one day's calorie intake for breakfast.
Safe food is to launch a childhood obesity campaign next week to raise awareness of the issue.
A FSA open meeting on the issue has heard that the issue of obesity is very emotive and parents need support rather than being victimised.
The Safefood campaign will challenge peoples understanding of the portions and value.
