Top Irish bloggers and social media ‘influencers’ can reportedly make up to €3,000 for posting just one Instagram photo – but transparency around money is increasingly being demanded by their fans who trust what they have to say and from advertising watchdogs.
In recent years, the world of blogging has gone from a nerdy pastime to one that is seeing popular bloggers – known as ‘influencers’ – strike up often lucrative relationships with brands.
These social influencers use multiple social media platforms, like Snapchat, Facebook, and Twitter – and the more popular the influencer, the wider their reach for brands.
Last year a Harper’s Bazaar feature on top fashion blogger WeWoreWhat revealed her rate card for a single piece of sponsored content (i.e. one Instagram shot) to be $5,000 to $15,000.
A post by an influencer can get a product or brand name out to hundreds of thousands of followers.
Big-name ‘influencers’ like Kendall Jenner reportedly get paid between $125,000 – $300,000 per Instagram post. She has over 56 million Instagram followers.
The Advertising Standards Authority of Ireland (ASAI) and Public Relations Institute Ireland (PRII) has put new guidelines in place to boost transparency for bloggers and influencers.
Aoife Barry, Journalist at TheJournal.ie, Rosemary McCabe, journalist and blogger and Caitríona Redmond, freelance writer and blogger at Wholesome Ireland, join Gavan Reilly.
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