Today FM presenter Muireann O'Connell has gone viral after tweeting a controversial picture she spotted in Zara.
The picture featured a pair of slim models with the caption 'Love Your Curves'.
Murieann's tweet has been shared over 7,000 times and amassed over 15,000 likes.
You have got to be shitting me, Zara. pic.twitter.com/tiOsJv5AVy
— Muireann O'Connell (@MuireannO_C) February 28, 2017
Zara, which has 10 outlets across Ireland, has come under fire from those who saw the tweet, with most criticizing the company for promoting unhealthy body image.
The story has now been featured on Perez Hilton, Daily Mail Online, Mashable, Irish Independent and many more.
@MuireannO_C @JNRutherford looking for "curvy" girls in this picture like pic.twitter.com/IEPJNXhWy5
— Kirsty MacLeod (@kirstyjean) February 28, 2017
Love your curves - @ZARA pic.twitter.com/4ERvTka2sO
— Bert Swattermain (@BertSwattermain) February 28, 2017
@MuireannO_C @Hanecdote looking for them curves like pic.twitter.com/RupX3AjtqA
— Adi Peltz (@adi_peltz) February 28, 2017
Murieann joined us on The Last Word to discuss the tweet and the high-street store's portrayal of 'curvy' women.
Listen back here: