Because there are swarms of fans ready to get on board his vessel.
He has a bang of Clint Eastwood mixed with Tommy Tiernan.
Well helloooooooo new Captain Birdseye *pretends to drown* pic.twitter.com/p7Z5nL6Tv9
— Guy Pewsey (@guypewsey) January 9, 2018
His name is Riccardo Acerbi and he is an Italian actor slash model who is into watersports. One of the reasons, Birds Eye claim, they picked him.
New Captain Birdseye looks like he's just stepped out of an M&S catalogue! No great surprise that they share the same ad agency :) #WeekendSailor #SmartCasual pic.twitter.com/bNduD68GPj
— Katy Cosh (@KatyCosh) January 9, 2018
It's a bit of a step up from the old Captain Birdseye, who looks like a cuddly moored wooden Syd James shipwreck in comparison...
