An online poll of 1,000 Irish adults aged 20-49 years was conducted by Behaviour & Attitudes on behalf of Today FM in conjunction with the Irish Independent and Sunday Independent.
30-somethings. They’re the biggest single age group that the state depends on for taxes. But they’re also the most squeezed, between young children, aging parents, a turbulent property market and a changing Ireland.
The survey tales a comprehensive look at their attitudes to Irish life. Morality. The economy. And sex.
On The Last Word we put Ireland’s most influential demographic under the microscope as we discuss their views on the economy, emigration, property ownership and trust in institutions.
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Summary of findings relating to the topics of the economy and trust in institutions:
- Of the three age groups researched (20 somethings, 30 somethings and 40 somethings), 30 somethings express the greatest level of confidence that the economy will be better off this time next year
- Nearly a quarter of 30 somethings (23%) suggest they are likely to emigrate over the next 5 years, compared with 37% of 20 somethings
- 84% of all 30 somethings expect to own their own house or apartment eventually
- 92% of 30-39 year olds no longer live at home with their parents, suggesting that they are responsible for their own economic fortunes
- 25% of 30 somethings have considered putting off having a baby because of their financial situation (this figure is higher at 33% amongst 30 somethings living in Dublin)
- Hospital doctors, the Gardai and the President are the institutions that the majority of all respondents trust, followed by Google, charity organisations and judges. A majority of all respondents actively distrust the Church, Facebook, Irish business leaders, the media in general, the Government and Irish banks
- Irish media brands generate the greatest levels of trust across the board, with a majority of respondents also trusting Google, Sky and online-only news websites
Notes
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The results of this survey are based upon a representative sample of 1,005 Irish adults aged 20-49 years.
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As such, the results can be deemed to be accurate to within plus or minus 3.2 percentage points at the 95% confidence level.
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Fieldwork was conducted over the period 18th – 24th October 2013, with interviewing carried out through the B&A Acumen, and Research Now online panels.
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The sample was quota controlled by age, gender, social class (ABC1; C2DE) and region (Dublin; outside Dublin).
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The results were subsequently weighted to known population estimates, based on the most recently available Central Statistics Office (CSO) population estimates.
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All aspects of the survey were conducted in accordance with the technical and ethical guidelines set down by the Association of Irish Market Research Organisations (AIMRO) and European Society for Opinion and Market Research (ESOMAR).
