It's the Trousersnake himself playing a character called Rick 'Sour' Vane in this advert for a new tequila.
According to Rolling Stone, it is 'inspired by Martin Scorsese rise-and-fall flicks like The Wolf of Wall Street, Raging Bull and Goodfellas'
It's the rise and fall of the lime.
When Justin told Jessica he was dressing in something fruity...
