Always on the pulse of every major event of cultural significance, the Carlow singer has a brand new single out based on a ladies obsession with her mobile phone.
He even manages to rhyme “twitter” with “titter”.
Richie appears at various moments in the video, like an apparition seen only by the viewer. Everyone else seems oblivious to the hairy man in dungarees and wacky cap.
And isn't it about time a music video used a local Garden Centre as a location. Rihanna take note:
