This is bound to be the weirdest thing you'll see all week.
As the Cheltenham madness gets underway the advertising campaigns are getting more and more bizarre.
You can thank Paddy Power for this image that will burn itself into your brain forever, once you see it you cannot un-see it.
Actors in prosthetic make-up portraying President Vladimir Putin and President Donald Trump were snapped on horseback this morning as Paddy Power launch a new Cheltenham-Political betting market.
We feel dirty just looking at it.