Good when you're winning, but when you lose it'll stink.
Spanish side CD Leganes have celebrated their promotion to the top flight in La Liga by introducing the world's first scratch and sniff soccer kit.
Usually you see players kissing their badge as a sign of their passion and commitment to the club, but now they have the added bonus of literally tasting glory.
Apparently, it is the smell of freshly cut grass.
You can even give it a lick if you like.
Will this be something we'll see in the 2017 Premier League season?
And what would your team smell like!?
If you can get past the blue hair, here is the advert for the kit.
Hat Tip to The Mirror