They've had a bear and a hare, even a lovestruck penguin, but this year the retail giant has opted for a simple story about a little girl and a lonely old man on the moon.
This year looks inspired someway by the Up movie, but the store are also working alongside the Age UK charity to raise awareness of loneliness at Christmas. They are hoping to raise thousands by a portion of the profits going to the charity.
The rumours proved true about the Oasis involvement and their song 'Half the World Away' is the soundtrack.
Which kinda makes sense since the Gallagher brothers never see each other these days.
So, if you imagine Liam is the girl and Noel is the old man maybe just maybe this advert will lead the way to an Oasis reunion?
Joking aside, at it's heart is a powerful message.
WARNING: Do not watch if you're seven months pregnant. It's a serious emotional rollercoaster.
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Today's lesson: do not watch the John Lewis Christmas ad if you're 7 months pregnant
Posted by Daniel Bloom on Friday, 6 November 2015