There's no doubt about it, Rose Walls are big right now.
Ever since Kim Kardashian married Kanye West in front of one people can't get enough of them.
And Sam Smith's marketing team have been quick to jump on this bandwagon to promote the singer's new album 'The Thrill Of It All' which was released today.
A Dublin building on Aungier Street has been completely covered with white roses with the name of the album printed across the gorgeous facade.
Even the green electricity box got a make over, and it's completely gorgeous.
Well played lads.
