Who Named This Product To Sell In Ireland?

Pretty sure they didn't do any test market research in Ireland on this product name #mehoop pic.twitter.com/OjOUHMVuRu

— Susan Daly (@BiddyEarly) May 26, 2016

If that Tweet doesn't load here it is again.

And as Susan later pointed out to someone who asked why the product name was odd.

'Melty' = Unwell. 'Hoop' = "hoop-shaped opening in one's bottom end."

Tasty.