First Dates UK is back in the swing of it on Channel 4 Monday nights.
We reckon this is one of the most cringe-inducing moments so far.
This is businessman Justin on his date with model booker Maisie.
The self-styled "Wolf of Worthing" attempted a joke that made us want to turn ourselves inside out and hide in a wall cavity after first face-palming hard.
JUST LOOK AT HER FACE
When your joke falls flat. 😅😬😳 #FirstDates pic.twitter.com/cOrpAnktpR
— First Dates (@FirstDates) October 24, 2016
And yes, you'd be right in guessing, they didn't go on a second date.