The most viewed arse of the last 100 years is now available in emoji form and Kim Kardashian West's latest venture looks like it could be pure marketing genius.
For a figure who has nearly 40 million followers on Twitter and 55 million on Instagram it's a no-brainer.
If we believe that at one point there was 9,000 downloads of the Kimoji App PER SECOND (The Evening Standard) at a cost of €1.99 that is €17,910 per second.
Lads, if we do some basic maths and times that by 60 to get one minute. In ONE minute alone she made €1,074,600.
Times by 60 again to get the hour rate - €64, 476,000.
The app has been out for 48 hours.
That is close to €130 million in TWO DAYS.
And even if we half that, or even quarter it. THAT IS INSANE.
It's not even a week's work for Jesus sake.
This is how we feel right now:
We imagine a lot of purchasers agree with Actress Jennifer Tilly:
Insomnia can make you do terrible things: I just ordered #kimoji! pic.twitter.com/yJRR4cR7Dk
— Jennifer Tilly (@Jtillathekilla2) December 22, 2015