Oh Diddy, or Brother Love as he will be known from this day forth.
Whatever will you think of next.
The rapper has declared that he has changed his name for the fifth time, this time to Brother Love.
I decided to change my name again!
My new name is LOVE aka Brother Love. #TakeDat pic.twitter.com/gArAXusygG
— Sean Diddy Combs (@diddy) November 4, 2017
In the past Brother Love's names have included P Diddy, Puff Daddy, Diddy and Puffy.
This latest name change only makes us think of one thing, and that's Eddie Murphy's character Buddy Love from The Nutty Professor.
Hercules!
