Remember this:
Well, one half of the Cereal Cafe brothers, Gary Keery has responded to the flak he got for that interview with a tongue-in-cheek but heartfelt open letter on the Channel 4 Facebook page. He said that the Reporter made him out to be’ a selfish ****’, despite his intent to help local charities provide breakfast for underprivileged children once the business is up and running.
"I am from one of the most deprived area in Belfast so me and my family know all about poverty but haven’t had to blame the small business owners in the area for it, I have been taught a great work ethic and have made it this far without blaming small business owners trying to better themselves and make a future for themselves."
“Maybe if I charged over £3 for a coffee and dodged all the taxes in this country like some cafés the reporters would leave me alone would they?”
The whole thing sparked a huge debate on ethics in business and he made some valid points you can read the full letter below:
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