What is the price of fame in 2019?
Will 20 G's rocket you up the Instagram ladder? Dublin entrepreneur Martin Eastwood is putting his Mercedes where his mouth is to find out.
Martin, who you may recognise from his appearance on First Dates and X Factor, currently has just over 6,400 followers on Instagram.
However, he's offered to give away his Mercedes-Benz, which is valued at €20K, to one of his lucky followers if he hits his target following by May 13th.
Will we see Martin on public transport in 30 days time? Wheel just have to wait and Mercedes!
Here's Martin when he appeared on First Dates earlier this year.
Shots fired!#FirstDatesIRL pic.twitter.com/Brkzhp4uhi
— RTÉ2 (@RTE2) January 10, 2019