We get it. Fashion is a complicated business. The pressure to churn out new collections season after season must be overwhelming.
But it seems Gucci may have finally cracked under said pressure if their latest offering is anything to go by.
The Screener sneaker, currently available on their website, is described a shoe that "references old school shapes and materials inspired by vintage sportswear" and features "the Web stripe on the side and vintage Gucci logo, treated for an allover distressed effect."
Allover distressed effect? They look like they've been at the bottom of a gear bag for a decade.
The good news? They'll only set you back a measly €690...
Honestly this could be something straight out of Zoolander. Remember Mugatu's Derelict collection?