A massive Ireland (Taylor's Version) sign has filled in a Blank Space on a Dublin Beach.
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The sign reads “Ireland (Taylor’s Version)” and is over 100m wide.
The installation, which spans 100metres wide (the length of two Olympic size swimming pools) was commissioned by Today FM who worked with Mack Signs to bring the activation to life.
Laid out and shot on a Dublin beach at sunrise earlier this week, the sign took a team of seven one week to create.
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Over the past few weeks, Today FM has been celebrating the arrival of The Eras Tour to Ireland, with Taylor Swift fans sharing their stories, a chance to win tickets as well as launching a dedicated 24/7 digital radio station on the Today FM app.
