Long gone are the days when we would choose our breaks based on the rich history of a place or the unique cuisine one might find there.
It seems that instead of spending time exploring our new surroundings in search of cultural enlightenment, we literally just go there to get a decent selfie.
Research carried out by easyJet showed that over one fifth of Irish people consider how lit their holiday photos will turn out when choosing their foreign destination
The study also found that half of us find our inspiration for our holidays on other peoples' accounts.
According to the research, the things Instagramers most want to see are the Northern Lights in Iceland, Lake Como in Italy and Santorini in Greece.
But be warned, people have also given us an insight into the most disappointing Instagram destinations which include The Eiffel Tower, the Leaning Tower of Pisa and The Little Mermaid in Copenhagen.